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Understanding CSR

Understanding CSR

Has CSR become a buzzword? We hear about CSR more and more. In the past, it used to be an additional thing companies included in their activities and communicational strategy. With the rising-up of sustainability in the global demand of goods and services, it continues to be an important tool to increase your competitive advantage, and it is also becoming a legal condition to run a business in many countries. It is the case of Europe, with the CSRD, or India. But it’s the same in many other countries. So it is now necessary for corporations, entrepreneurs (big or small), managers, employees and researchers develop a good base of knowledge on CSR.

So what is the problem now? When we come across the word CSR, we fall into a sort of confusion. Does it mean Corporate Social Responsibility or Corporate Sustainability Reporting? What is the difference between CSR and ESG? What about SDGs? Is there any relation between CSR and SDGs? What is CSRD? There is a lot to talk about, and understand when we come across this topic. This course wants to make clear the unclear! You will understand what CSR exactly is. By taking this course, you will get deep knowledge of CSR, talk about it without any problem, and make the best use of it.

This course is for you, whether you are a businessman, a researcher, a teacher, a student, a future or upcoming entrepreneur, or simply you are interested in CSR and sustainability in general. And you do not need specific basic knowledge to follow this course.

Finally, you need to link CSR and your strategy to get a competitive advantage. CSR, if correctly and strategically used, can become a great ally of your business, being it a start-up, small, medium, or big company. In the upcoming decades, managing your CSR activities can be crucial to meet the needs of your shareholders and stakeholders.

This course will give you the knowledge for a clear understanding of CSR and its differences and relations with ESG, CSV and SDGs. You will understand how CSR is around the world. You will have a deep analysis of the legal framework in Europe (CSRD) and in India. You will learn how to improve your competitive advantage thanks to CSR, and how to make a great report as well as how to include it in your business plan with the support of a case study (Google CSR report).

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